Technology acceptance in the Philippines: a culturally-sensitive approach
Technology acceptance models developed in Western contexts don’t always translate directly to other cultural settings. This paper applies and adapts a widely-used technology acceptance framework (UTAUT2) to the Filipino context, offering lessons for researchers and implementers working in non-Western settings. It is a valuable read for anyone thinking about how culture shapes the uptake of digital mental health tools.
Abstract
Digital health can enrich care in developed healthcare systems but is increasingly also being proposed as a valuable healthcare option in developing countries. While differences in culture, literacy and infrastructure can influence digital health design, acceptance and implementation, most theories and tools insufficiently take this into account. This work presents processes and concrete actions that were undertaken to develop a tailored strategy for applying and extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) for the Philippines. It illustrates workflows and underscores the importance of critically evaluating models, instruments and strategies before transferring them to a different context.
Keywords: technology acceptance, UTAUT2, Philippines, cross-cultural, digital health
Read more
Reference
De Witte, N. A. J., Rimando, C. R. D., Vandenborre, D., Aseron, A. M. C., Mojica, G. D., Damian, J. A., Van Daele, T., & Schraeyen, K. (2024). A Culturally-Sensitive Approach to Technology Acceptance: The Process of Applying the UTAUT2 Model in the Philippines. Procedia Computer Science, 248, 14–21. https://doi.org/10.1016/j.procs.2024.10.358